think 77 was born in New Delhi in 2024 — not from a boardroom decision, but from a relentless conviction that the visual world deserved better. Our founders came from the intersection of 3D artistry, motion design, and front-end engineering: disciplines that, when combined, produce something entirely different from what a single-service studio can offer.
The name is deliberate. 77 is the number of times we expect to iterate, push, discard, and rebuild before a piece of work is truly ready. It's a philosophy, not just a figure. We believe that the difference between good and extraordinary is the willingness to go further than anyone asked you to.
Today we work with brands across India, the UK, the UAE, and the US — from D2C fashion labels to luxury fragrance houses to technology startups that understand the competitive edge a stunning visual identity provides. Every project is treated as if it's our most important one. Because to that client, it is.